Go Compare!

For many musicians, being compared to someone else is frustrating and annoying. Every artist likes to think they have their own unique sound, style, look. And while it’s important to have a relatively individual ‘you’, there are huge benefits in giving some thought to who you are, or might be, compared to. There’s a good […]

UK Government Announces All Party Parliamentary Group for British Owners of Cyprus Properties

As someone who has been involved in Cyprus property for some time as an owner and a complex committee member, I’ve experienced all the problems faced by UK (and other nationality) owners. During the Gold Rush of the last decade, marketing companies were quick to tell us that Cyprus was just like the UK but […]

Habits v Rituals

I spent this last weekend on a personal development workshop in London. A topic that was briefly touched upon really struck a chord with me. Often we are encouraged to review and improve our habits. Whether it’s giving up smoking, improving our diet, getting more exercise or taking action in business. We are what we […]

The Power of Re-Marketing

Almost every sales and marketing consultant will tell you that you need to ‘touch’ or interact with your prospects multiple times before they will buy. As the number of marketing messages each of us is exposed to rises almost daily, so the number of touches needed grows too. Conventional wisdom suggests seven – your prospects […]